adfuel-order-form – Zeus Marketing

CLIENT INFORMATION

Name

Phone

Business Name

City

State/Prov

ZIP/Postel Code

Business Category

Business Website

CAMPAIGN DETAILS

End Date

Start Date

*What is the click-through destination of the campaign? (This should be URL)

*What do you want your online ad campaign to accomplish? Check all that apply.

Promote their business Promote a specific sales event (Holiday, Clearance Special, etc.) To promote a specific product or service Other

If other, provide details

*Should Video ads (pre-roll and post-roll) be included in the proposal?

Yes No

TARGET AUDIENCE

What percent of the target audience should be male?

What percent of the target audience should be female?

Target Audience Lifestyle and Behaviour: What common traits do your client’s customers share? Are they students, home owners, parents, car shoppers, hikers, etc.? What are the interests and hobbies of your client’s customers? Describe the characteristics of your client’s customers so we can better target their audience and better optimize their campaign’s performance.

*TARGET AUDIENCE LOCATION:

Where do your client’s customers live and work? Where are their potential customers located? What geographical area does your client want to target for their online ad campaign? Please provide zip codes/postal codes and city/town names with the radius you want to target (in miles or kilometers). If you’re targeting a city or a town, list the state or province the city or town is located in.

Zip Codes/Postal Codes to target:

City or town/s to target:

How far around the areas specified should the ad be displayed (in miles/kms)?

BUDGET:

What is the monthly budget for the online advertising campaign?

MONTHLY BUDGET FOR:

Facebook/Instagram

TikTok

Linked In

Programmatic/Display

Native Ad

Google Ad

CTV/OTT

Can we recommend a campaign budget for your client based on the criteria submitted on this form?

Yes No

What is the average dollar amount of your client’s typical sale? Please provide your best estimate:

CURRENT MARKETING

Find out more about your client’s current marketing efforts. Knowing this information will help to better position their ad campaign alongside their current promotion strategies.

What, if any, web analytics tools is your client using now? (e.g. Google Analytics, Hubspot etc.)

If Other

Is there anything else you’d like us to know about your client’s business as we build their proposal?

Follow-up meeting scheduled:

Yes No

Date of presentation review?

CLIENT NEEDS ASSESSMENT AND DISCOVERY

CONTACT

Services

Quick links

Companys