Frequently Asked Questions

Short answer: probably. Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It’s not for every business, but you should learn if it’s right for you.

In some cases, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information. Consult a professional.

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing snap chat, Facebook and Instagram. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

Social Media has over powered television, print, and radio mediums as the most impactful method to sell products and services. Consumers spend more time on Facebook, Twitter, Instagram and Snapchat than ever before. with users spending an average of 69% of their media time on smartphones. The attention of people is constantly on social media in this day and age. If you run a business and you’re not fully exploiting social media… WHAT ARE YOU DOING?!

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Most Effective Social Media Platforms


The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. In an average month, 8 out of 10 18-49 year-olds watch YouTube.


2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion daily actives users that Facebook proudly supports. As if this isn’t enough, there are 400 new users every minute!


Instagram is Social Media’s Rising Star for business. It is rocking the social scene with more than 500 million monthly users. On top of that, there are 300 million daily users, 95+ million daily posts, and 4.2 billion likes daily. Instagram has more monthly advertisers than Twitter and ranks second after Facebook.

Linked In

LinkedIn is the perfect platform if you’re a B2B company. LinkedIn now has over 500 million members. 260 million LinkedIn users are logging in each month. 40% of monthly active users use LinkedIn daily. Tap into linkedin with our unique strategy and increase your revenue.

Social Media Statistics

For context, as of April 2018, the total worldwide population is 7.6 billion

  • The internet has 4.2 billion users
  • There are 3.03 billion active social media users
  • On average, people have 5.54 social media accounts
  • 91% of retail brands use 2 or more social media channels
  • 81% of all small and medium businesses use some kind of social platform
  • Internet users have an average of 7.6 social media accounts
  • Social media users grew by 121 million between Q2 2017 and Q3 2017.
  • That works out at a new social media user every 15 seconds.
  • Facebook Messenger and Whatsapp handle 60 billion messages a day