Short answer: probably. Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It’s not for every business, but you should learn if it’s right for you.
In some cases, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information. Consult a professional.
On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing snap chat, Facebook and Instagram. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.
Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
Social Media has over powered television, print, and radio mediums as the most impactful method to sell products and services. Consumers spend more time on Facebook, Twitter, Instagram and Snapchat than ever before. with users spending an average of 69% of their media time on smartphones. The attention of people is constantly on social media in this day and age. If you run a business and you’re not fully exploiting social media… WHAT ARE YOU DOING?!